Thursday, 20 October 2016
Pitch and Feedback
Before I initially started planning out the music video I would be creating, I pitched the ideas to my teacher. This way I would be able to get feedback on what the next steps to constructing the video would be and how the planning process would work.
From the pitch with my teacher, I now realised that I need to represent the genre of music of more within the videos and maybe add some stereo typical features of house music videos in. I will also think and come up with a few ideas on how we are going to get the lip-syncing in the music video as the overall idea for the video was it to be in 1st person. Also I will start to storyboard the ideas of the shots which will be in the music video as this will give me more of a visual reference to see if they work well together and fit the song to see the overall outcome.
Tuesday, 18 October 2016
Dolby
Harper- upload the missing posts asap. You also need a firm plan in place as to how you are going to manage the construction based on the feedback you were given- please post a reflective post and action plan.
Thursday, 13 October 2016
Research Into The Music Industry
Music
Videos History
Music
videos began becoming incredibly popular in the early 1980s, the reason for
this was because of the television channel MTV (Music Television) became very
popular and from a global audience where able to watch it and see all the latest
music videos which were being released alongside their songs. The first music
video shown on the channel was ‘Video killed the radio star’. MTV was such a
popular thing as it allowed artists to create and show the world their own
ideas and images through their videos.
As a
result of MTV coming out in 1981 it only took 2 years later for the most
successful music video of all time to be broadcasted and this was ‘Thriller by
Michael Jackson’. This 14 minute long video is the most successful ever and
still gets recognised 3 decades later.
As a
result of music becoming so popular around the world due to the broadcasting of
it on the TV as well as many more genres where introduced since the 80’s such
as new forms or rock music, R&B, hip hop and rap became more mainstream and
started being shown more often due to their wacky and unique music videos which
were catching people eyes and making everyone talk about them.
Many years
on after Michael Jackson success with Thriller he crated more headlines in the
music industry when he paired up with his sister with the song scream. The
reason this still get talks about today is that it is still the most expensive
music video ever made costing a massive 7 million dollars.
On the 1st
October 2003 YouTube allowed people all around the world to watch music videos
online and gave people the opportunity to upload their videos.
In 2010
‘The Johnny Cash project’ allowed anyone to produce their own music video. His
website gives you options and different ways of creating music videos this is a
form of web 2.0.
What is
the purpose of music videos for the companies/artists that make them?
Music
videos have a variety of purposes for the company who produce them and the
artist who sings the song to it. The main strategy for music videos it part of
a marketing tool which fits in perfectly when trying to promote and artist and
their music to increase their sales of their music and merchandise. Many artist are in control of their music
videos as this is a way they feel they can express themselves to the fans and
the rest of the world. Some music videos are there as an additional advice for
the listeners to understand the story line if the song is based on a narrative
style.
David
Fincher- is a very famous American music video director born in the USA. As a
music video director David has won two Grammy awards for the best music videos,
for his directing in “Love Is Strong” by The Rolling Stones and also “Suit
& Tie” by Justin Timberlake and Jay-Z. David is also well known in the
music video industry for his work in “Express yourself” by Madonna and also
“Vogue” by Madonna. His videos are so well known and successful for a variety
of reasons such as the versatility of his music videos as the mood can be so
compatible in different videos. This skills have allowed him to not just work
in music videos but make a successful career in directing as a whole in film
and television industry.
How much
money is usually spent on the average music video? Have any been made very
cheaply or are there any that have had huge budgets?
The amount
of money spent on music videos depends on the song, artist, record label, and
budget these all are massive factors which can affect the cost of the music
video. One music video which created headlines for being made very cheaply was
by David Bowie who spent as little as $12.99 on his video “Love Is Lost” mad in
2013. As a result of this it shows that to create as successful music video it
always about spending the most money. On the other hand the most expensive
music video ever made was directed by Mark Romanek for the song “Scream” by
Michael and Janet Jackson which cost a massive $10,546,626. The reason for this
was because Michael Jackson had a huge budget for his music video as he was
known as the king of pop.
How do
audiences access music videos? Where can they be seen?
Television
is still one of the most popular ways for audiences to watch music
videos. There are TV channels dedicated to broadcasting music videos to
promote artists and bands, the most popular music channel is MTV.
YouTube is one of the leading sources of viewing music videos. As a result of music videos being uploaded onto YouTube artists have become more popular as more people are able to see their videos as YouTube is a social media app and available in over 79 countries in the world which presents a global audience.
ITunes is a segment of the apple store which sells music and other entertainment, they sell singles, albums, TV shows and movies. On ITunes they also sell music videos as a promotion tool for the artist. The only problem with iTunes is that in recent years the volume of sales has decreased as music videos are available for free on YouTube.
YouTube is one of the leading sources of viewing music videos. As a result of music videos being uploaded onto YouTube artists have become more popular as more people are able to see their videos as YouTube is a social media app and available in over 79 countries in the world which presents a global audience.
ITunes is a segment of the apple store which sells music and other entertainment, they sell singles, albums, TV shows and movies. On ITunes they also sell music videos as a promotion tool for the artist. The only problem with iTunes is that in recent years the volume of sales has decreased as music videos are available for free on YouTube.
Goodwin And Mulvey Theories
Laura Mulvey and Andrew Goodwin
The
Goodwin Theory:
·
Each music video shows a certain type
of characteristic depending on genre.
·
There can be a notion to looking of a
female body to attract the viewer.
·
There is usually a small relation
between the music and the visuals.
·
Record labels try to position the
star in as many close ups as a way of promotion and recognition.
·
Narrative performance of the song.
The Mulvey Theory:
Laura Mulvey created the theory on 'the male gaze'
which discusses the way males look at females in music videos compared to how
women look at other women.
Focus Group and Results
Focus Group
For our focus group we had 3 members of our artist's target audience to answer some questions about their favorite genres and artists as well as our chosen track and the music video we should make for it.First Focus Group
Second Focus Group
Third Focus Group
Results
We have learnt from our focus group that for the song that we have chosen, a music video that is performance type will be most popular with our target audience. We have also found out that an urban/city setting will be the best for our video. Other parts like expensive cars and lip syncing were also suggested to be included and so we will try to include them in our video.
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Friday, 7 October 2016
Plumtree
Harper - not a lot seems to have happened on here recently. Remember to keep logging what you are doing and how your research is progressing and giving you ideas to work on for your own video.
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